Using Social Media

Sharing - It's what we d

Getting Positive Results for DolomiteSport

In some ways, 2009 was a big experiment for us. We launched DolomiteSport in late 2008 with the idea that it would be a fun blog about what we do in the Italian Dolomites. 2009 would fill it with photos & stories and we would just see what happened. All of this went as planned, but so too did massive growth and much attention to what we are doing. By the years end it was clear we would need to offer more content than the Dolomites, we would have to satisfy our reader’s desire to learn more about various destinations and activities while also providing relevant search results for many mountain sport topics. We needed help and started using contributors. DolomiteSport had taken off.

America might have been the land of opportunity, but the internet is now the land of endless and unlimited opportunity, no matter where you are or what you do. Never has this been more clear, or exciting, than right now.

This week we were profiled (PatitucciPhoto’s Inspiring Social Media Results) by Chris Pemberton at IM:Social, a social media consulting service helping outdoor industry leaders optimize their social media efforts. Chris’ story nailed what it is that we are trying to do. In doing so he defined a very important point I’d like to expand on. What does any of this have to do with Inspired Mountain Living? Read on.

In describing the origins of DolomiteSport, Chris says, “deciding to launch DolomiteSport was (and is) the right decision because it taps into the core of what makes a blog successful – you have to love what you do, what you write about and in Dan’s case, where you live.”

Making friends using traditional methods

Exactly, we did this because it combines our passions; mountain sports, travel, photography, storytelling, sharing and the unexpected result, a social network that has made some very genuine contacts and several close friends. My goal is to engage visitors, to see more discussion & sharing and to allow readers to inspire other readers. Having you involved is now key, but you must sound off, be heard, introduce yourself. Let’s see who is here. Social Media is about being social, it pays off, we know.

So again, what does this have to do with Inspired Mountain Living? Well, “How can we Live in the Mountains and stay Inspired?”, might be the better question to ask. Creative use of technology and communication allows us working mountain professionals to do what it is we do. And, it provides those desiring of a similar lifestyle opportunity to do the same and live out their own ideas and dreams.

IM:Social – A catalyst for outdoor industry leaders to increase sales, market share and competitive advantage through social media. They offer consulting and implementation services as well as the Social Media Playbook.

Have your own ideas about all of this? What is it that you would do as an Outdoor Industry or Mountain Sport Professional? Using Social Media, engage and stream it to our Comments, projecting it may help to realize it.